My name is Francesco Panetta, I'm 30 years old, and I'm a UX/UI & Product Designer from Turin. My career began as a developer, then from 2017 I specialized in Interaction & Visual Design, with an Erasmus internship in Lisbon at V-A Studio in 2019.
For five and a half years at Tierra S.p.A., a telematics company that designs and develops B2B enterprise SaaS platforms, I designed end-to-end web and mobile products, from user research to final interface, building a design system that I always treated as a product in its own right, not as a component library. Since leaving Tierra, I also work as a freelancer, on everything from a complete e-commerce redesign to a branding and art direction project, applying the same method: understand first, design second, always validate with data.
I design end-to-end web and mobile interfaces, from user research to interactive prototype, for B2B and SaaS products. I work closely with product and development teams, translating complex requirements into clear, testable flows. Five years of experience on enterprise applications in sectors such as construction, agri tech, and automotive.
I build and maintain design systems conceived as products, not as component archives: clear documentation, scalability rules, real adoption by teams. Over five years I've managed two design systems, mobile and web, with over 120 components, evolved without ever a complete rewrite.
Wireframes, interactive prototypes, and testing with real users to validate design decisions before development. I use Figma and InVision to take an idea from concept to clickable prototype, reducing the risk of building the wrong thing.
Understand first, design second, always validate: design exists to solve real problems, not to fill screens.
Francesco is available for hire
I built and maintained two design systems for Tierra, one mobile (Blend+ library, based on Material Design 3) and one web (Gazelle library, designed for high-density data desktop workflows). Over five years: over 120 components, five products consuming them, three development teams aligned on shared patterns, zero complete rewrites. I always treated them as products, with their own maintenance rules, not as component archives.
Gazelle is Tierra's telematics platform for managing connected fleets, a multitenant, multiregion B2B SaaS used by enterprise customers across five verticals: rental, insurance, finance, services, logistics. Over five years I designed UX flows for new features, working closely with developers from requirements review through pre-release testing.
UX/UI project for a home design and renovation service sold online, real client. The highlight is the three-step checkout—summary, details, payment—with a toggle for purchases as an individual or with a VAT number, order summary always visible, and Stripe integration. The site was then developed by others.